Holistic

Intensive and comprehensive market research and competitive analysis. Includes creating marketing and sales funnels (web, social, print, event, email, and more) to reach your goals.

Analyzing competitors' strategies, strengths, and weaknesses to identify opportunities for differentiation.

Identifying and profiling the ideal customer segments to tailor marketing efforts effectively. Includes gathering data on demographics, psychographics, behaviors, and preferences of your target audience, and creating detailed buyer personas.

Evaluating the existing marketing strategy and identifying gaps or areas for improvement. Includes opportunities to cross-sell, upsell, and more.

Planning and executing content marketing initiatives, including blogs, videos, and infographics. Includes strategy and action plan, with budgets, timelines, priority, and feasibility. Does not include any content creation or execution.

Developing email campaigns, automation, and segmentation to nurture leads and engage customers.

Visualizing and understanding the customer's experience to improve touch points.  Includes identifying pain points, opportunities for engagement, and potential areas of improvement. Includes surveys and focus groups as needed.

Incorporating sustainability and corporate social responsibility into marketing strategies.